Jarritos broke Mexican soft drink standards by offering a larger 400ml bottle with a coffee-flavored drink. Shortly after launching the first Jarritos in Tijuana, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo.

Hill quickly followed Jarritos Tamarindo with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico.

Exports to the United States began in 1989. According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. In Canada, due to the popularity of Mexican cuisine, many restaurants have imported the brand as well (albeit grossly overpriced) forcing them to relieve the excess stock to grocery stores for liquidation.

Jarritos and Nike collaborated to make a Jarritos inspired Nike Dunk shoe. Releasing on May 10, 2023.